Product Photography is not only the essential on-white pack shots used in online shopping, it can also be a more creative process that produces images suitable for promotion or advertising. Images are almost always a customers first contact with a product or brand and when launching both its essential that the client has both true pack shots to accurately represent the product and more creative lifestyle images to advertise it.

The continuing growth in online retail means that to stand out in a crowded market place, retailers have to be constantly developing new ways to engage customers. Beauty brand Niré, have an established customer base online and were looking continue building their brand through experimenting with new ways of presenting their products and they chose Philip Hunton Photography to help them do just that.