When you’re selling online, your product photos are often your first and only chance to make an impression. Whether you’re listing on your own website, Amazon, or social media, customers make split-second decisions based on visuals alone.

The truth is simple — better photos sell more products.

At Philip Hunton Photography, I’ve seen how great imagery transforms sales pages. Here’s what goes into creating product photos that truly convert — and how you can make sure your products look their best.

1. Start with a Clean, Professional Setup

When it comes to selling products online, clarity sells. That’s why I specialise in on-white product photography — clean, distraction-free images that focus all attention on your product.

A pure white background creates a consistent look across your range and meets requirements for most e-commerce platforms like Amazon, Shopify, and eBay. It gives your brand that polished, professional edge that builds customer trust instantly.

2. Think Like Your Customer

Before any shoot, I always ask: What does your customer need to see to feel confident buying?
Is it texture, size, or packaging detail? Every product has that one element that makes it stand out.

By understanding what matters most to your audience, I tailor lighting, angles, and composition to highlight those key selling features naturally.

3. Light It Right

Lighting can make or break a product image. Even the most stunning product can look dull without precise lighting control.

In my studio, I use professional lighting setups that reveal true colour, detail, and texture — perfect for on-white imagery. Reflective materials like glass or metal need special handling, and I adjust every setup to ensure your products look crisp and realistic, not flat or overexposed.

4. Show Every Angle

Think of your photos as your online salesperson — they need to answer every question a shopper might have.

That’s why I shoot multiple angles and include detailed close-ups. Customers can’t pick up your product, but great photography helps them feel like they can. The more they understand what they’re buying, the more confident they are to click “Add to Basket.”

Showing your customers exactly what they will receive gives them confidence in your product and your brand.

5. Keep It Consistent

If your online store has multiple products, consistency is key. Similar framing, lighting, and colour balance across all images make your shop look professional and trustworthy.

I often work with brands to build cohesive image libraries for use across websites, Amazon listings, and marketing materials — ensuring every product feels part of the same visual story.

By keeping the images to a set standard, you build familiarity and confidence in your brand.

6. Don’t Skip the Retouching

Even the best-shot images need careful polishing. Tiny imperfections like dust, reflections, or smudges can pull focus away from the product.

Professional retouching keeps everything clean and natural while staying true to the real item — never over-edited or misleading. This subtle finish is what makes your products stand out against the competition.

7. Invest in Professional Photography

Brands that invest in professional imagery consistently see higher engagement and conversion rates. Great photography doesn’t just look good — it sells.

If you’re ready to elevate your listings, my on-white product photography service is built for e-commerce businesses that need reliable, high-quality results with quick turnaround times.

Ready to Level Up Your Product Photos?

Let’s make your products shine. Whether you need a few hero images or a full catalogue of consistent product shots, I can help you create images that not only look great but actually sell.

📞 Contact me today to discuss your next project or get a tailored quote.