Quality British Made Clothing

Big Fox Apparel is a North East based designer and manufacturer of plus sized clothing for men. Handmade in the North East of England, with high ethical standards, the clothing boasts high quality finishing and attention to detail not seen in fast fashion brands. PHP provided on-white product photography services to Big Fox which has helped them launch their products throughout the UK.

Jack Stewart, head of Big Fox, approached PHP to provide ghost mannequin photography that would accurately represent his new clothing line via online media. After a brief meeting it became clear that Jack and his brand were aiming high, with very high ethical standards and a design and manufacturing process that was based in the UK.

It did not take long to see that Jack was passionate about clothing and he was wanting to see more quality clothing designed not just for a male model, but for real men with real bodies. This is not to say that the smaller man will be left out, no, he wants to include every size with clothing that looks, fits, feels good and is ethically made.

Jacks enthusiasm and passion to create quality clothing that not only looks good but makes people feel good was all I needed to hear to want to work with him on the brand. Care was taken to steam each item and shoot it accurately on the mannequin to capture its style, colour and fit to the best of my ability. During the shoot, extra shots of important details were taken, the quality stitching on the t-shirts and the beautifully embroidered logo were captured in detail to help Jack and Big Fox promote their brand and product.

Big Fox Apparel T-Shirts

PHP delivered the photography in high and low resolution, ready to place into the stylish website and ready to use in print. Jack was delighted with the results and provided valuable feedback from the shoot:

“This was my first foray into professional photographs and I couldn’t have chosen better than Philip to help me. Upon meeting him, his passion for what he does was infectious and instantly I knew I’d made the right decision. The photos that he did for me couldn’t be better and I will certainly be using Philip for all my photography needs in the future.”

Jack Stewart, Big Fox Apparel

Following the shoot Jacks sales have increased, his social media presence expanded and the company is looking forward to a bright future. I hope to be able to help him build his business by providing quality photography that accurately communicates the quality of his work.

Big Fox Apparel website: http://www.bigfoxapparel.co.uk

If you would like more information on product photography for websites or Amazon sellers then please contact the studio on 0191 236 1017 or info@philiphunton.co.uk for details.