13 Jul On-White Photography for E-Commerce
In the competitive world of e-commerce, first impressions matter—and in most cases, your product photo is that first impression. On-white product photography has become a gold standard across platforms like Amazon, Etsy, and Shopify, and for good reason.
Why On-White Works
An image with a clean white background removes distractions and places the focus squarely on your product. It provides a consistent and professional look across your listings, which helps build trust with potential customers. A white background also enhances the product’s colors and shape, making it appear clearer and more appealing.
Meets Marketplace Requirements
Major marketplaces like Amazon require main product images to be on a pure white background (#FFFFFF). Adhering to these guidelines is essential to get your listings approved and to rank well in search results. On Etsy, while branding and creativity are important, clean white backgrounds are still widely used for product clarity and versatility.
Above is an example completed for EduWurxs for their Amazon Marketplace, click here to see the work in action
Better for Advertising and SEO
Images on white backgrounds are easier to adapt for marketing, whether you’re running ads, posting on social media, or designing email campaigns. They also help with image SEO—search engines can better identify products when they’re not buried in complex backgrounds.
Beyond the Basics: Lifestyle and Video Content
While on-white photography is perfect for clarity and compliance, expanding your visuals to include lifestyle images and product videos can take your brand even further. Lifestyle photography shows your product in real-world use, helping customers imagine it in their own lives. Short product videos add movement and detail, increasing engagement and trust—especially on platforms like Amazon, Instagram, and TikTok, where video content is king.
Book Your On-White Product Photography Today
If you’re looking to upgrade your product images with clean, high-quality photography that meets Amazon, Etsy, and other marketplace standards, I can help. I offer professional on-white product photography tailored for e-commerce sellers who want their products to stand out and convert.
Get in touch today to book your session or request a quote.
Visit the contact page or email me directly at info@philiphunton.co.uk to get started.
